Strategies to Get Your Article Read

There are millions of articles on the Net and in offline publications. How are you going to make your article stand out from all the others? If the goal of your article is to boost sales, increase subscribers or obtain incoming links it may not achieve it and you will have wasted your valuable time. Following are strategies to get your article read by Herman Drost.

1. Clear purpose

Before writing decide who it's for (target market) and what purpose it is going to serve. If you wish to boost sales for a particular product then outline the benefits of the product and why a person needs it. Your purpose is to put the visitor in a buying mood to pre-sell the product. Most visitors will not make a purchase from just seeing the product once. If you offer more information about it they will appreciate the extra effort you made for them to make an informed decision.

2. Attractive title

This is the most important part of your content because it is what your visitor sees first. It needs to grab your reader's attention and stand out from other articles on the same topic.

3. Opening paragraph

The introductory paragraph should outline the problem a visitor has and offer them a solution. People search for information on the Net to find solutions to their problems. If you provide that solution they will want to read what you have to say and purchase your product. This paragraph should prepare the visitor for what they will read throughout the rest of the article. You need to draw the visitor through the article from beginning to end.

4. Article body

Outline the benefits of your product in the article body. Readers want to know what's in it for them. Try to place yourself in your customers’ shoes so you see things from their viewpoint (not yours). Write a paragraph for each benefit so it can easily be read. You will lose your visitor's attention if the article is too long. It should be between 500-750 words long. Your paragraphs should only consist of 5 -10 sentences as most readers online will scan your paragraphs rather than reading them word for word.

5. Concluding paragraph

This should summarize your content and and restate what's outlined in your introductory paragraph. This helps cement in your readers' minds the main ideas conveyed in the article body.

6. Resource box

Place a call to action in your resource box. ie "Please download my free report on How to write a article that gets read by visiting http://www.domain.com." Also include a little about yourself to personalize your content. Readers want to know who the author is and if you are an authority on the subject. If your content is well written your readers will be more prepared to purchase something from your web site.

7. Article flow

The visitor needs to be drawn through your content so they don't lose interest. Use words that convey emotion or suggest action. Don't choose words that are flat and uninteresting. Your article should prepare your reader's mind to visit your web site. The content should blend with your web page so your visitor is already prepared to take the action conveyed on your web site.

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