General Principles about Niche Marketing
I guess all niches being different in nature require a different marketing strategy. I maybe wrong or maybe right in my guess…or let’s say the strategy remains the same for each niche, so what now? You will need to tweak it to fit whatever your specific niche happens to be. Following are five underlying principles that you should understand regardless of which niche you are marketing to.
1. Effective niche marketing requires a defined niche market. In the initial stages of your planning, you will want to clearly define who your target marketing audience is. If you can't clearly determine who that group is, then you will more than likely have a hard time finding them. After you have marketed to this group, you will then want to move on and market to a broader base; but to begin with, you will want to target this group.
2. Effective niche marketing requires that you, the marketer, determine the interests of your target audience. What is it that your audience wants most? Is it some other product that is already on the market, but with an added feature that is not available anywhere yet? If that is the case, you will want to target that base and offer that feature.
3. Marketing effectively to a niche also requires that you gain at least some credibility with regular buyers with in that given niche. If they already have their experts and their favorite products, they will have little incentive to strike up an interest in you and your products, unless you give them a good reason for why you are a viable alternative or an excellent complement, as the case may be. You can do this in a number of ways, but perhaps the best is to partner with other sites in your niche that are not directly competing.
4. Marketing effectively to a niche also requires fine-tuning. If you plan to release a new product to people who purchase in that niche, actually setup a beta testing session with those specific buyers. Allow them to use your product for free, so they can critique it, which will provide you with a means to upgrade your product, fix features, and add things on that could significantly improve the value of your product for buyers in that niche.
5. Marketing effectively to a niche also requires social proof. Again, this goes back to establishing credibility: in order to market to that select group, which already has its experts and heroes, you will want to generate some type of proof for the quality of your product. You can do this by creating a blog, giving out a demo of your product, and then asking demo users to comment on it on the blog.
And there you have it: five things you must understand about marketing to any niche. If you employ each of these tactics carefully - and fit it to your specific niche - you are certain to reap rewards far beyond your efforts.
